Words : Admin
In order for a brand to be well-known by its entire audience, it typically requires effective promotion. Usually, the Marketing team will carry out this promotion through social media and offline strategies with proper marketing techniques.
In order for a brand to be well-known by its entire audience, it typically requires effective promotion. Usually, the Marketing team will carry out this promotion through social media and offline strategies with proper marketing techniques.
However, to promote the brand effectively, brand guidelines are usually required, explaining all aspects related to the brand to the public. So, what are brand guidelines? Brand guidelines are rules established by a company on how it presents itself to the public, including its colors, fonts, voice, and design. Consistent brand guidelines will assist customers in having a good experience with the business.
With brand guidelines, customers easily recognize the brand as a whole. Furthermore, brand guidelines are also created to build a unique identity and character for the business.
Why Are Brand Guidelines Important?
Brand guidelines are considered important because they reflect the consistency of a brand, including blog posts and social media posts. Additionally, brand guidelines will make the brand more tangible, and from the customer's perspective, the brand is perceived as concrete and creates a strong impression.
What's Included in Brand Guidelines?
Use a well-designed logo with the company's name to be used anywhere, specifying proportions and alignment of design elements, text, and even pixel-specific details. The use of the logo also needs to be emphasized in brand guidelines to build a strong brand awareness among customers.
In effective brand guidelines, it's important to explain how the brand wants to project itself in its communication with the market and the general public. This can be done by determining the language, vocabulary, and writing style used in written materials that best represent the brand for easy understanding by customers.
Typography is also a crucial part of brand guidelines as they reflect the tidiness of the content. A good font has a size that's not too large and is easily readable by the audience.
Choosing a color palette that aligns with the brand's personality and values is crucial when creating brand guidelines. In fact, research has found that brands using a signature color can increase brand recognition by up to 80%, highlighting the importance of color play when audiences identify a brand.
Brand tone guidelines encompass the selection and use of words to convey the message, values, and identity of a brand.