Words : Sylvia Widjaya
When people are emotionally connected with a brand, it is no doubt they will buy its products over and over again. Most importantly, millennial generation.
Every business has a brand, whether explicitly defined or not. The important question to be answered is how good is the brand? Brands give emotional connection to a business’ products and services. When people are emotionally connected with a brand, it is no doubt they will buy its products over and over again. Most importantly, millennial generation.
Brands are fiercely competing to win millennials’ heart as they influence older generations. Although there are still many Indonesian companies struggling connecting with millennial generation due to ‘traditional’ marketing and advertising method, it is fair to note millennial generation is the asset for the future.
TDC conducted a fun survey, asking more than thousands of millennial – defined as people who are born between 1980s to 2000s – to select their favourite brands.
Some are surprising.
Here are the top brands millennials love according to our short survey.
The way companies engage with millenials is also different compared with older generation. Millennials grew up with a digital community and social media, they understand more about technology, and they realise compelling advertisements. This is why some companies are starting to use hashtag, emojis, selfies in their marketing campaigns. Maintaining an active social media is also critical since millenials are engaged with social medias.
In branding, winning millennials’ heart can lead to sustainable sales performance. Millenials are often always loyal to brands that they love. The sooner your business realises the importance of building connections with millennial, the better it will perform.