The Challenge

PT Mitra Bahtera Segara Sejati Tbk (MBSS) is a leading Indonesian provider of integrated one-stop sea logistics and transportation solutions for bulk materials, particularly coal. More than 20 years of experience in the business, MBSS has earned a reputation for high quality, reliable service. Its customers consist of first and second-tier producers.
As a leading sea logistics brand, MBSS required an online experience that delivered on its commitment to its customers as well as its passion for innovation. Our approach was to create a digital platform that embodies MBSS commitment to leading service and innovation in logistics not only in Indonesia, but worldwide. With usability as the focus, the website design needed to reduce friction and deliver a positive emotion as users search for excellent services.

Our Approach

We engaged the MBSS business, IT and marketing divisions in order to fully understand the business and technical requirements of the project. With a lean, design-first approach, the user experience solution was designed to be a leader within the sea logistic sector.

The Result

A highly sophisticated, responsive website now stands as a core pillar of the MBSS brand. Behind-the-scenes content is seamlessly populated from a robust database; the user-centric design has stripped away the clutter with a truly modernist sentiment.

Creative Direction

Jonathan Krisyadi



Our association is passionate about aligning business strategy with design.

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