OCBC

The Challenge

OCBC Securities is a subsidiary of OCBC Bank, one of the largest financial services group in Southeast Asia by assets and among the world's most highly-rated banks. OCBC Bank and its subsidiaries offer a broad array of specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stock broking services.
Our challenge was to bring sophistication, interest and a sense of excitement for one of the great divisions of OCBC, OCBC Securities.

Our Approach

We used our design intelligence process to create a creative and memorable marketing collaterals. Our creative approach was to focus on reader’s perspective as we built great connection of user experience by simplifying the old method of long description and texts into short but sharp explanation of text and images combined.

The Result

The marketing collaterals have been well received by clients and in addition, works as an effective promotional content marketing tool.

Creative Direction

Jonathan Krisyadi

Deliverables

Design;

Our association is passionate about aligning business strategy with design.

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