Prosperity Residence The Lotus

The Challenge

Blending elements of modern architecture with contemporary yet timeless design, Prosperity Group offer you The Lotus, a bespoke collection of limited number of units. With the perfect location just next to Puri CBD, The Lotus has been designed and styled to stand the test of time.
It is common for brands to be defined and then become diluted over time. Initially, only a limited amount of collateral is resolved and tested. Brand identity design is often never defined in context to a customer journey or digital user experience, or it excludes day-to-day marketing needs.

Our Approach

Our long-term view was to align the brand guidelines to the new business plan with tailored strategies for each customer segment. Our initial approach was to update and extend the brand guidelines with a new image structure, infographics and operational collateral, building platforms for growth.

The Result

The immediate solution was to test and develop an online, print and outdoor customer journey lead generation campaign. We boost the sales campaign together with Cushman & Wakefield achieving great sales report monthly.

Creative Direction

Sylvia Widjaya


Branding; Identity; Design;

Our association is passionate about aligning business strategy with design.

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