SOHO Pancoran

The Challenge

Agung Podomoro Land, one of the greatest and most reliable developer companies in Indonesia, presents its most recent exclusive and prestigious project, the best integrated mixed-use development for Work, Live, and Play, SOHO Pancoran – South Jakarta. They targeted to the professionals who work around Gatot Subroto, MT Haryono, Tebet, Pasar Minggu and nearby areas.
Our challenge was to brand as a specialist company, leveraging the value of fully focused property newcomer, expressed in a new fresh interior concept for marketing office and show unit brand.

Our Approach

The solution was to create a sleek and minimalist type interior design for SOHO Pancoran’s marketing office. We create elegant atmosphere by only using specific colour and good high-end of material.

The Result

We refreshed the brand, bring the marketing office to the next level and by doing that, we also hope that we helped boosting the sales conversion of this new coming property.

Creative Direction

Christina Suwardi


Design; Interior;

Our association is passionate about aligning business strategy with design.

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