Huawei's products and services are available in more than 170 countries, and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2015. Huawei Consumer BG is one of Huawei's three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Any collateral we proposed to achieve their objective had to align with the existing brand – in this case the established Huawei P series campaign. Our challenge is to create a Huawei P9 lite promotional campaign with Lionel Messi as Huawei’s ambassador.
We chose the tagline ‘Shoot like a pro’ as the foundation for our strong communication pieces, we combined the strength of Huawei P9 Lite camera features with professional football player, Lionel Messi.
Through our exceptional project management and quality deliverables, we’ve become brand custodians for Huawei promotional campaign.
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