Sriwijaya Central Business District

The Challenge

PT Fauzi Panca Manunggal runs diverse businesses from Building Owner and Management (Graha Inti Fauzi Building), Building Support Services, Residential, Industrial Estate and Schreder LED Lighting Solutions in Indonesia. The director of FPM is expanding its business by developing SRIWIJAYA Central Business District in Gandus, Palembang City. The new logo and identity is required to make this district area stand-out.

Our Approach

Working cooperatively together with the director, our team managed to come up with the logo and identity of SRIWIJAYA Central Business District. We ensure the logo is unique, timeless and easy to understand. The meaning behind SRIWIJAYA CBD logo is emphasizing on strategic location and infinity growth, hoping businesses in this industrial park will always grow like a flower.

The Result

SRIWIJAYA CBD aims to offer the prime qualities of power plant, water and waste water treatment plant, flood control, and optical fiber telecommunication that can be enjoyed by tenants and visitors. Other qualified facilities are also provided to give you one stop living and business solution. The brand and concept of this SRIWIJAYA CBD has also attract Japanese investors as per on the news.

Creative Direction

Sylvia Widjaya


Identity; Design;

Our association is passionate about aligning business strategy with design.

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