Graha Sentosa is a memorial park which requires a conventional yet modern design in order to target the babyboomers generations overall. The marketing route that we have to take leans towards the soft-selling process rather than a hard advertising strategy.
Through proper brainstorming, we initially got to know Graha Sentosa through research and site visits which let us properly understands the essence of the project itself. Through this process, we have discovered the design style and branding route to take.
Branding; Identity; Design; Printing; Website; Digital Marketing; Strategy Analysis;
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