The Challenge

Esse is a brand of cigarette owned and manufactured by Korea Tomorrow & Global Corporation. The cigarette adored by young, modern and sophisticated urban smokers. Being the best-selling brands in Korea, ESSE products are unique and innovative with various options from super slim cigarettes, menthol, classic, bamboo and others. We have to create contents for their 2020 campaign @2020loveyourself to fit into millennials' lifestyles.

Our Approach

TDC Indonesia has trusted to create content, does product photoshoots and provides strategic marketing ideas for ESSE social media campaigns that must match the interests and lifestyle of millennials.

The Result

Ongoing Project


Digital Marketing;

Our association is passionate about aligning business strategy with design.

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