Anggara Architeam

The Challenge

Anggara Architeam is one of the well-known architecture firms in Indonesia. They are responsible for many outstanding and well designed buildings and skyscrapers in Indonesia. As of 2022, they seek to increase their opportunities by being well-known outside of Indonesia and beginning to generate noise in the international architecture scene.

Our Approach

Our strategy for Anggara Instagram presence is to creating an stripped down, minimalistic but striking visual that pretty much inspired by how their buildings are. Their attention to details and how every aspect of their building is intentionally designed to serve a purpose and solve problems. We decided to create “less is more” visual by using only 2 primary colours: grey which their main color and gold which represents lush life, legacy and great power.

The Result

Through our collaboration with Anggara Architeam, TDC has devised a comprehensive strategy to enhance their Instagram presence. Inspired by the firm’s outstanding buildings and skyscrapers, we have created a visually striking and minimalistic aesthetic that mirrors their meticulous attention to detail. Drawing from the concept of “less is more,” we have employed a stripped-down visual approach, utilizing two primary colors: grey, which represents their main color palette, and gold, symbolizing opulence, legacy, and power.designs for their Instagram profile

Deliverables

Branding; Identity; Design; Digital Marketing; Signage;

Our association is passionate about aligning business strategy with design.

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