ECGO

The Challenge

ECGO is an up and coming newcomer in the EVMoto industry in Indonesia. Recognizing the unique value proposition it offers in terms of price, capacity, and specifications, ECGO has collaborated with TDC Indonesia. ECGO is considered as one of the best-valued EVMoto in Indonesia when broken down by price, capacity, and specification. However, ECGO has to put more effort given that many other well-known brands, like Honda and Viar, have engaged in far more aggressive online and offline marketing.

Our Approach

Given the USP that we are informed of, we want to show ECGO as an approachable, inexpensive, and cutting-edge alternative for modern transportation solution for Indonesian citizens on our ECGO Instagram page, which is an essential aspect of promoting and introducing the ECGO brand to the general public.

The Result

Our collaborative approach involves managing the ECGO Instagram page, which serves as a vital platform for promoting and introducing the ECGO brand to the general public. Through engaging content and strategic messaging, we aim to highlight ECGO’s unique selling points and connect with the target audience, ultimately driving brand awareness and increasing market penetration.

Deliverables

Campaign Activation Ideation; Campaign Execution; Social Media Maintenance; Design Collaterals; KOL Services;

Our association is passionate about aligning business strategy with design.

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