Over The Mood is a cosmetic brand under PT Kosmetik Nirmala Indonesia, designed to empower Indonesian women and build their confidence. With a focus on women empowerment, Over The Mood Cosmetics offers innovative products that uplift moods and meaningful campaigns to create a deeper connection with customers.
Together with Over The Mood Cosmetics, TDC Indonesia is committed to highlighting women empowerment and portraying an image that resonates with strong and high-value women. By shaping the brand’s tone of voice and segmentation, we aim to create a meaningful and authentic brand identity. Through our collaborative efforts, we are dedicated to driving brand awareness, cultivating a loyal customer base, and positioning Over The Mood Cosmetics as a go-to brand for empowered women.
TDC Indonesia has collaborated with Over The Mood Cosmetics to explore and create compelling narratives that resonate with the target audience. Our contributions include launching the brand and producing captivating launching videos, strategically placing digital advertisements, and implementing a community-based approach to foster brand engagement. We have also conducted competitor analysis and diversified Over The Mood Cosmetics’ content to make it more relatable and engaging for future customers.
Campaign Activation Ideation; Campaign Execution; Social Media Maintenance; KOL Services;
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